![]() ![]() ![]() In Focus is just one of several artist-centered initiatives that have been launched by Spotify over the years. In the “Level Up Your Songwriting” focus area, for example, users can scroll through a glossary of common songwriting terms, listen to episodes of Spotify for Artists’ Song Start educational podcast, download Spotify’s mobile songwriting collaboration app Soundtrap and/or listen to artists and songwriters including Dan Nigro, Greyson Chance and Conor Oberst discuss their process. ![]() Once a user clicks on one of these general topics, they’re taken to a screen that lists a variety of tools and insights. All of these insights are informed by Spotify for Artists team members, industry experts and artists including Olivia Rodrigo, Phoebe Bridgers and A$AP Ferg. In Focus presents this information in choose-your-own-adventure style, allowing users to delve into any number of topics geared toward achieving objectives that include improving songwriting and production craft growing streaming royalties creating new sources of revenue reaching new audiences brand-building and expanding an artist’s vision beyond audio into other realms, including video, photography and design. ![]() We want to remove the guesswork, and help artists focus on what matters most to them so they can reach their music goals.” “We’re always chatting with artists about the biggest questions and aspirations they have in their personal career journeys, and we designed In Focus as a direct result of that feedback. “We get it, the music industry today is complex - requiring artists and their teams to take on more responsibility than ever before,” said Rob Fink, senior brand marketing manager at Spotify for Artists, in a statement. Camila Cabello's Meditative Calm Content Is Now Available on Spotify ![]()
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